Build your workforce strategy in 2024 with The Future of Work Report

3 min | Travis O'Rourke | Article | | Market trends

A blue and white picture of different icons including: a globe, a magnifying glass, servers, text messages and a man, all of them in different hues of blue. On the left, reads the following text of white letters on a blue background: Want to know what the future of work has in store?

Read the latest trends and topics into the world of work to prepare you for 2024. With this workforce strategy action plan, you can start working on tomorrow, today.

Future of Work report: What you should know

Your organization sits in a wide ecosystem of regional, national, and global politics, economics, and legislature. The bigger your operations, the more susceptible you become to shocks in that ecosystem, including rising inflation, seismic shifts in technological capabilities and ongoing geopolitical instability. 

But the world of work - with its workforce trends - continues to evolve, and organizations are cautiously switching from simply keeping the lights on, to strategically planning. 

Our report is split up into three major landscapes:

1. The Macro Landscape

Which external factors will impact and shape your organization?

2. The Innovation Landscape

Which technological factors are driving change in the world of work?

3. The People Landscape

What do people expect from future places of work?


Each of these contain themes that, when combined, will create your organization’s personalized blend of nuances that can shape your approach.

Fortify and familiarize

Your workforce strategy should be based on an evaluation of the risks and impact on your organization posed by the macro environment, with extensive scenario planning to ensure you can fortify your operations with alternative sources of talent. CEOs should familiarize themselves with changes in legislation to ensure they are equipped to take advantage of offshoring, outsourcing, talent platforms and remote working.

Leveraging the power of technology

Technology has been shaping – and reshaping – the world of work since the dawn of the Industrial Revolution. What’s new is the exponential rate at which technologies are advancing and their capability to render the current ways of working unrecognizable in a few short years, or even months.

Although the ‘real-world’ implementation of automation in our day-to-day lives is happening at a slower rate than first anticipated, CEOs are eager to leverage Generative AI to increase efficiency and supercharge growth. Organizations must be prepared to reinvent methods, processes and even products, rather than simply exploring opportunities to do the same tasks in the same way, but faster.

Embrace inclusion, diversity and learning

The nature of the relationship between employers, employees, and the world of work has changed forever. Hybrid, remote and cross-border working arrangements bring a wide range of challenges and opportunities for hiring managers and prospective employees.

The coming years represent a generational opportunity to shape a future of work that fosters economic inclusion and opportunity, sets in place policies which will influence not only the rate of growth but its direction, and contribute to shaping more inclusive, sustainable and resilient economies and societies.

Take Action in 2024

By shaping your workforce strategy through the lens of these three landscapes, you will be uniquely positioned to succeed in the future of work. Leaders need to ensure that the decisions they make today create the environment in which their organization – and its people – can thrive tomorrow.

For further insights, download the full report.

About this author

Travis O'Rourke
CCO, Hays Americas

Travis is a Marketing graduate from Fanshawe College and was the 2023 recipient of their Distinguished Alumni Award. He joined Hays after holding various leadership roles elsewhere in the Canadian staffing industry. Travis setup and established Hays' outsourced talent solutions business and played an integral role in building Hays’ temporary and contract divisions throughout Canada. Initially joining Hays with a deep background in Technology, he holds extensive cross functional knowledge to provide clients with talent solutions in Financial Services, Energy, Mining, Manufacturing, Retail, and the Public Sector.

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