The final salary or hourly wage, as applicable, paid to each candidate/applicant for this position is ultimately dependent on a variety of factors, including, but not limited to, the candidate’s/applicant’s qualifications, skills, and level of experience as well as the geographical location of the position.

Applicants must be legally authorized to work in the United States. Sponsorship not available.

Our client is seeking an Omni Channel Specialist in Princeton, NJ.

Role Description

Duties and Responsibilities:
• Collaborate with BI&A and brand teams to define key performance indicators (KPIs), build dashboards, and monitor performance of digital and omnichannel campaigns.
• Analyze audience engagement across channels such as email, media, search, web, rep-triggered programs, and social, providing insights to improve campaign targeting and content delivery.
• Support the execution and measurement of segmentation strategies, helping teams better understand customer preferences, behaviors, and value-based cohorts.
• Work with agency partners and internal stakeholders to monitor and report on campaign effectiveness, optimizing channel mix and tactical plans.
• Contribute to the development of campaign measurement plans, including test/control design and A/B testing recommendations.
• Participate in cross-functional planning meetings to ensure data is being leveraged effectively to drive omnichannel decision-making.
• Track and interpret industry benchmarks and internal performance trends to contextualize BMS performance and identify opportunities for improvement.
• Assist in the documentation and sharing of best practices in omnichannel measurement, channel optimization, and reporting across brands and tumor teams.
• Be able to provide ad hoc support to the Director and Brand Teams when needed

Skills & Requirements

Education and Experience:
• Bachelor’s degree in business, marketing, analytics, or a related field required; advanced degree preferred.
• 4–6 years of experience in marketing analytics, digital media reporting, or customer engagement in the healthcare, pharmaceutical, or consumer sectors.
• Experience within the pharmaceutical industry is a must with oncology preferred
• Familiarity with omnichannel marketing and campaign measurement frameworks.
• Proficiency in Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI).
• Experience with CRM, web analytics, and media reporting platforms preferred.
• Strong analytical thinking with the ability to interpret complex data and translate findings into actionable recommendations.
• Excellent communication and collaboration skills with the ability to work in a fast-paced, matrixed environment.
• Detail-oriented with strong organizational skills and ability to manage multiple projects simultaneously.

Working Conditions: Office environment
Travel required: N/A
Physical Demands: Walking, Sitting, Standing

Benefits/Other Compensation

This position is a contract/temporary role where Hays offers you the opportunity to enroll in full medical benefits, dental benefits, vision benefits, 401K and Life Insurance ($20,000 benefit).

Why Hays?

You will be working with a professional recruiter who has intimate knowledge of the industry and market trends. Your Hays recruiter will lead you through a thorough screening process in order to understand your skills, experience, needs, and drivers. You will also get support on resume writing, interview tips, and career planning, so when there’s a position you really want, you’re fully prepared to get it.

Nervous about an upcoming interview? Unsure how to write a new resume?

Visit the Hays Career Advice section to learn top tips to help you stand out from the crowd when job hunting.

Hays is committed to building a thriving culture of diversity that embraces people with different backgrounds, perspectives, and experiences. We believe that the more inclusive we are, the better we serve our candidates, clients, and employees. We are an equal employment opportunity employer, and we comply with all applicable laws prohibiting discrimination based on race, color, creed, sex (including pregnancy, sexual orientation, or gender identity), age, national origin or ancestry, physical or mental disability, veteran status, marital status, genetic information, HIV-positive status, as well as any other characteristic protected by federal, state, or local law. One of Hays’ guiding principles is ‘do the right thing’.
We also believe that actions speak louder than words.
In that regard, we train our staff on ensuring inclusivity throughout the entire recruitment process and counsel our clients on these principles. If you have any questions about Hays or any of our processes, please contact us.

In accordance with applicable federal, state, and local law protecting qualified individuals with known disabilities, Hays will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on the company. Any qualified applicant or consultant with a disability who requires an accommodation in order to perform the essential functions of the job should call or text 813.336.5570.

Drug testing may be required; please contact a recruiter for more information.

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