The final salary or hourly wage, as applicable, paid to each candidate/applicant for this position is ultimately dependent on a variety of factors, including, but not limited to, the candidate’s/applicant’s qualifications, skills, and level of experience as well as the geographical location of the position.

Applicants must be legally authorized to work in the United States. Sponsorship not available.

Our client is seeking a Marketing Analyst in New York, NY

Role Description

• Develop and implement paid search strategies to drive subscriber acquisition, conversion & efficiency
• Successfully apply paid search strategy and manage within search channels (i.e. Google, Bing, Apple)
• Oversee strategy, campaign structure, paid media optimizations, and text copy
• Optimize budget across platforms and tactics to deliver positive return on marketing spend
• Track, monitor, and optimize performance against key KPIs
• Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
• Support ongoing creative and landing page experimentation and testing
• Develop and implement QA process
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid social campaigns and initiatives
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Skills & Requirements

• 2-4 years previous Search Ad experience
• Must have previous experience with Google Ads
• Must have previous experience with Search Ad 360 "SA 360",
• Double Click Search or BING/Microsoft Ads
• Bilingual Spanish, NOT required

Benefits/Other Compensation

This position is a contract/temporary role where Hays offers you the opportunity to enroll in full medical benefits, dental benefits, vision benefits, 401K and Life Insurance ($20,000 benefit).

Why Hays?

You will be working with a professional recruiter who has intimate knowledge of the industry and market trends. Your Hays recruiter will lead you through a thorough screening process in order to understand your skills, experience, needs, and drivers. You will also get support on resume writing, interview tips, and career planning, so when there’s a position you really want, you’re fully prepared to get it.

Nervous about an upcoming interview? Unsure how to write a new resume?

Visit the Hays Career Advice section to learn top tips to help you stand out from the crowd when job hunting.

Hays is committed to building a thriving culture of diversity that embraces people with different backgrounds, perspectives, and experiences. We believe that the more inclusive we are, the better we serve our candidates, clients, and employees. We are an equal employment opportunity employer, and we comply with all applicable laws prohibiting discrimination based on race, color, creed, sex (including pregnancy, sexual orientation, or gender identity), age, national origin or ancestry, physical or mental disability, veteran status, marital status, genetic information, HIV-positive status, as well as any other characteristic protected by federal, state, or local law. One of Hays’ guiding principles is ‘do the right thing’.
We also believe that actions speak louder than words.
In that regard, we train our staff on ensuring inclusivity throughout the entire recruitment process and counsel our clients on these principles. If you have any questions about Hays or any of our processes, please contact us.

In accordance with applicable federal, state, and local law protecting qualified individuals with known disabilities, Hays will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on the company. Any qualified applicant or consultant with a disability who requires an accommodation in order to perform the essential functions of the job should call or text 813.336.5570.

Drug testing may be required; please contact a recruiter for more information.

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