The final salary or hourly wage, as applicable, paid to each candidate/applicant for this position is ultimately dependent on a variety of factors, including, but not limited to, the candidate’s/applicant’s qualifications, skills, and level of experience as well as the geographical location of the position.

Applicants must be legally authorized to work in the United States. Sponsorship not available.

Our client is seeking a Digital Marketing Specialist in Princeton, NJ

Role Description

The Digital Marketing Specialist is a critical matrix team partner for the Brand and Omnichannel Planning teams. This digital marketing specialist role serves as a versatile collaborator in the management and execution of marketing campaigns. It oversees both digital and print materials for a portfolio of brands, therapeutic areas, or franchises, and is integral to the overall Company operational process. The role works closely with various external agency partners, including creative and production agencies, to ensure seamless workflow, asset creation, and on-time delivery of marketing materials. The role is responsible for managing budgets related to production work across tactics, based on strategic plans for the upcoming year. It ensures that tactical deployments are executed in a timely and efficient manner. As the champion for derivative content within marketing materials, the role owns assets from creation through MLR (Medical, Legal, Regulatory) review and execution. The role partners with external agencies and internal matrix teams to oversee projects, ensure deadlines are met, and support continuous optimization of operational models.
• Manage production budgets for a portfolio of brands or therapeutic areas, ensuring optimal allocation of resources.
• Provide accurate year-end forecasting to brand teams during annual planning for both printed and digital marketing materials.
• Collaborate with Capability Leads, Brand Teams, and Omnichannel Strategists to schedule resources and plan executions.
• Act as project champion/owner during MLR meetings, addressing medical, legal, and regulatory considerations in real-time.
• Perform QA and spot checks across digital marketing materials to ensure accuracy and compliance.
• Attend status meetings with matrix participants to ensure deadlines and deliverables are maintained.
• Manage project workflows, timelines, and finances, and identify opportunities for process improvements.
• Oversee vendor relationships, including performance management, budgeting, and invoicing.
• Monitor inventory and reporting logistics to maintain supply levels and support marketing launches.
• Ensure asset management compliance using specified platforms and track activities according to Company policies and procedures.
• Integrate and optimize project management tools such as Workfront, Veeva Vault, Promo mats, Salesforce, Jira, and others.

Skills & Requirements

• Bachelor's degree required.
• 4+ years of omnichannel digital marketing project management and budget allocation experience.
• Experience in campaign marketing, with a strong understanding of pharmaceutical marketing and product launches.
• Proven ability to collaborate within cross-functional matrix teams and manage multiple external vendors.
• Familiarity with Agile principles and methodologies.
• Proficient in Artificial Intelligence tools and applications
• Strong solution-oriented mindset and demonstrated ability to drive process improvement.
• Experience in inventory management and reporting logistics.
• 4+ years’ experience with Campaign marketing
• 4+ years of Omnichannel marketing project management and budget allocation experience
• 4+ years of experience with marketing asset specifications, templates, content management systems, workflows
• 4+ years of experience with Adobe platforms (such as Workfront), Veeva Promomats, Veeva Vault, Salesforce, Jira
• Experience managing budgets and vendor relationships

Benefits/Other Compensation

This position is a contract/temporary role where Hays offers you the opportunity to enroll in full medical benefits, dental benefits, vision benefits, 401K and Life Insurance ($20,000 benefit).

Why Hays?

You will be working with a professional recruiter who has intimate knowledge of the industry and market trends. Your Hays recruiter will lead you through a thorough screening process in order to understand your skills, experience, needs, and drivers. You will also get support on resume writing, interview tips, and career planning, so when there’s a position you really want, you’re fully prepared to get it.

Nervous about an upcoming interview? Unsure how to write a new resume?

Visit the Hays Career Advice section to learn top tips to help you stand out from the crowd when job hunting.

Hays is committed to building a thriving culture of diversity that embraces people with different backgrounds, perspectives, and experiences. We believe that the more inclusive we are, the better we serve our candidates, clients, and employees. We are an equal employment opportunity employer, and we comply with all applicable laws prohibiting discrimination based on race, color, creed, sex (including pregnancy, sexual orientation, or gender identity), age, national origin or ancestry, physical or mental disability, veteran status, marital status, genetic information, HIV-positive status, as well as any other characteristic protected by federal, state, or local law. One of Hays’ guiding principles is ‘do the right thing’.
We also believe that actions speak louder than words.
In that regard, we train our staff on ensuring inclusivity throughout the entire recruitment process and counsel our clients on these principles. If you have any questions about Hays or any of our processes, please contact us.

In accordance with applicable federal, state, and local law protecting qualified individuals with known disabilities, Hays will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on the company. Any qualified applicant or consultant with a disability who requires an accommodation in order to perform the essential functions of the job should call or text 813.336.5570.

Drug testing may be required; please contact a recruiter for more information.

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