The final salary or hourly wage, as applicable, paid to each candidate/applicant for this position is ultimately dependent on a variety of factors, including, but not limited to, the candidate’s/applicant’s qualifications, skills, and level of experience as well as the geographical location of the position.

The end client is unable to sponsor or transfer visas for this position; all parties authorized to work in the US without sponsorship are encouraged to apply.

Our client is seeking a Data Management Specialist in Atlanta, GA/Hybrid.

Role Description

• The Data Management Specialist plays a critical role in enabling Our client to effectively leverage key data points to execute data-driven marketing initiatives.
This position supports a best-in-class data management team by handling audience requests and translating audience insights into actionable business planning that drives paid media performance.
• Execute operational management of Our client global offline match partner (LiveRamp) and customer data management platform (Salesforce)
• Fulfill audience requests for paid media campaigns and other marketing channels
• Partner with Global Paid Media, AMER media teams, IT Product, and Customer Data teams to:
• Manage data flow into MarTech and activation platforms
• Ensure seamless campaign execution
• Support and contribute to global audience strategy and segmentation planning
• Analyze and refine audiences to improve:
• Target segmentation
• Brand persona development
• Campaign performance
• Monitor key performance indicators such as:
• Match rates
• Audience size, reach, and frequency
• Ensure strict adherence to data privacy and compliance standards
• Help drive AI enablement initiatives, identifying opportunities to optimize audience creation and activation using AI

Skills & Requirements

• Bachelor’s degree in Marketing or a related field
Experience
• Minimum of 3 years of experience in:
• Digital marketing
• Data management
• OR working with an advertising agency
• Supplier-side experience is a strong plus
• Experience working with:
• First-party data
• LiveRamp
• Salesforce Ad Studio
• Third-party data providers
• LiveRamp
• Salesforce Ad Studio or CDPs
• First-party data environments
• Third-party data providers
• Supplier-side or agency experience is highly preferred
• Knowledge of AI and its application to:
• Re-envision marketing programs
• Optimize use of AI in workflows and targeting
• Strong understanding of digital media and audience segmentation
• Supplier-side experience preferred
• Strong organizational and analytical skills
• Proactive mindset with the ability to prioritize effectively
• High attention to detail
• Proficiency in Microsoft Word, Excel, and PowerPoint

Benefits/Other Compensation

This position is a contract/temporary role where Hays offers you the opportunity to enroll in full medical benefits, dental benefits, vision benefits, 401K and Life Insurance ($20,000 benefit).

Why Hays?

You will be working with a professional recruiter who has intimate knowledge of the industry and market trends. Your Hays recruiter will lead you through a thorough screening process in order to understand your skills, experience, needs, and drivers. You will also get support on resume writing, interview tips, and career planning, so when there’s a position you really want, you’re fully prepared to get it.

Nervous about an upcoming interview? Unsure how to write a new resume?

Visit the Hays Career Advice section to learn top tips to help you stand out from the crowd when job hunting.

Hays is committed to building a thriving culture of diversity that embraces people with different backgrounds, perspectives, and experiences. We believe that the more inclusive we are, the better we serve our candidates, clients, and employees. We are an equal employment opportunity employer, and we comply with all applicable laws prohibiting discrimination based on race, color, creed, sex (including pregnancy, sexual orientation, or gender identity), age, national origin or ancestry, physical or mental disability, veteran status, marital status, genetic information, HIV-positive status, as well as any other characteristic protected by federal, state, or local law. One of Hays’ guiding principles is ‘do the right thing’.
We also believe that actions speak louder than words.
In that regard, we train our staff on ensuring inclusivity throughout the entire recruitment process and counsel our clients on these principles. If you have any questions about Hays or any of our processes, please contact us.

In accordance with applicable federal, state, and local law protecting qualified individuals with known disabilities, Hays will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on the company. Any qualified applicant or consultant with a disability who requires an accommodation in order to perform the essential functions of the job should call or text 813.336.5570.

Drug testing may be required; please contact a recruiter for more information.

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