The final salary or hourly wage, as applicable, paid to each candidate/applicant for this position is ultimately dependent on a variety of factors, including, but not limited to, the candidate’s/applicant’s qualifications, skills, and level of experience as well as the geographical location of the position.

Applicants must be legally authorized to work in the United States. Sponsorship not available.

Our client is seeking a Marketing Augmentation Specialist in New York City, NYC.

Role Description

• Lead the direction of Marketing Automation efforts for clients across 1:1 marketing activities, including identifying new opportunities for messaging, identifying the right channel (email, SMS, etc.) and overseeing the day-to-day execution work of Sr. Specialists/Specialists
• Hands-on administration across 1:1 marketing platforms, including MA leading platforms (Marketo, SFMC, Eloqua) identifying the need for operational campaigns such as lead management and native integrations, provide direction to clients on the value of these campaigns and the most efficient setup
• Lead clients by defining KPIs for strategies that connect with overarching business goals, create reporting, analyze campaign performance, and communicate how results lead to business impact. Include recommendations to continuously improve programs and work with Sr. Specialists/Specialists to ensure testing plans lead to impact in KPIs
• Build outreach strategies within 1:1 marketing platforms, including leading MA platforms, via auditing client databases to identify untapped audiences, learn about clients’ businesses to identify their ideal customer’s pain points, and mapping those pain points to messaging and channels
• Guide Sr. Specialists/Specialists to convert strategic vision to live campaigns and assist in landing page creation, nurture campaign setup, form creation and processing, data management and segmentation
• Knowledgeable of new marketing operations developments and make recommendations for strategic improvements to continually optimize and develop the effectiveness of the platform
• Facilitate defining and scoping business requirements, identify stakeholders needed for successful completion of a project and participate as a subject matter expert in strategy and customer sessions
• Knowledge transfer/training to clients and internal client teams on solution(s) implemented, along with documentation in support of solutions

Skills & Requirements

Qualifications
• B.S. or B.A. degree in Marketing, Advertising, Communications, or equivalent professional experience
• 4+ years of Marketing experience desired, B2B and Healthcare experience preferred
• Technical mastery of 1:1 marketing platforms, including leading MA platforms (Marketo, SFMC, Eloqua) via advanced/admin capacity (Program Builder, Lead Scoring, Customer Lifecycle, etc.)
• Ability to think strategically with a strong ability to execute plans and exceed client expectations
• Excellent structured communication skills with the ability to frame complex digital marketing, 1:1 marketing and technical concepts in a way which facilitates discussion and deeper levels of understanding for our clients
• Proven success in driving results-oriented marketing programs and strategies, and the ability to proactively identify opportunities for improvement and optimization
• Must be able to speak to and demonstrate knowledge in the digital marketing field
• Familiar and/or proficient on marketing technology, providing best practice recommendations in terms of sales and marketing alignment via technology

Preferred Qualifications
• Experience working in a digital agency, consulting firm or digital marketing is a plus
• Leadership, training, and/or management experience
• Experience using various APIs
• Experience with working with third party solutions and across digital channels, and integrating with various MA platforms
• Experience with Customer Data Platforms (CDP) and Data Management Platforms (DMP)

Benefits/Other Compensation

This position is a contract/temporary role where Hays offers you the opportunity to enroll in full medical benefits, dental benefits, vision benefits, 401K and Life Insurance ($20,000 benefit).

Why Hays?

You will be working with a professional recruiter who has intimate knowledge of the industry and market trends. Your Hays recruiter will lead you through a thorough screening process in order to understand your skills, experience, needs, and drivers. You will also get support on resume writing, interview tips, and career planning, so when there’s a position you really want, you’re fully prepared to get it.

Nervous about an upcoming interview? Unsure how to write a new resume?

Visit the Hays Career Advice section to learn top tips to help you stand out from the crowd when job hunting.

Hays is committed to building a thriving culture of diversity that embraces people with different backgrounds, perspectives, and experiences. We believe that the more inclusive we are, the better we serve our candidates, clients, and employees. We are an equal employment opportunity employer, and we comply with all applicable laws prohibiting discrimination based on race, color, creed, sex (including pregnancy, sexual orientation, or gender identity), age, national origin or ancestry, physical or mental disability, veteran status, marital status, genetic information, HIV-positive status, as well as any other characteristic protected by federal, state, or local law. One of Hays’ guiding principles is ‘do the right thing’.
We also believe that actions speak louder than words.
In that regard, we train our staff on ensuring inclusivity throughout the entire recruitment process and counsel our clients on these principles. If you have any questions about Hays or any of our processes, please contact us.

In accordance with applicable federal, state, and local law protecting qualified individuals with known disabilities, Hays will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on the company. Any qualified applicant or consultant with a disability who requires an accommodation in order to perform the essential functions of the job should call or text 813.336.5570.

Drug testing may be required; please contact a recruiter for more information.

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