Our core tools include Google Analytics and Hotjar. Analytics is important because it helps us make informed decisions about our content and design based on real users’ actions. We can track how users interact with our site, from clicking links to the time spent on pages, so we can build up a picture of how effective our sites are.
If your site doesn’t have any of the analytics tools mentioned above tracking your visitor behaviour, please contact the Global Digital Products team.
Our tag management solution
Google Tag Manager (GTM) is our preferred tag management solution which enables us to deploy tracking tags quickly. If you have a new website and require tracking, please ensure GTM is used with our global account.
If you want more information about what tag management solutions are and what they do, please contact the Global Digital Products team.
