The final salary or hourly wage, as applicable, paid to each candidate/applicant for this position is ultimately dependent on a variety of factors, including, but not limited to, the candidate’s/applicant’s qualifications, skills, and level of experience as well as the geographical location of the position.

Applicants must be legally authorized to work in the United States. Sponsorship not available.

Our client is seeking a Performance Marketing Art Specialist in Tampa, FL.

Role Description

The organization is on a journey to create a high-performing team equipped with modern capabilities. This will require us to change the organization’s expectation of marketing and shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth – marketing as an investment with a predictable contribution to enterprise value, 2) efficiency/effectiveness through a data-driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities, and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.

As a Performance Marketing Art Director, you’ll be part of a high-performing creative team where you’ll blend creative vision and analytical skills to drive impactful marketing campaigns that deliver measurable results. You’ll contribute as creative conceptualist, with responsibility for crafting compelling and strategic designs and layouts for digital and offline campaigns that motivate audiences. As a visual storyteller, you’re skilled at designing across channels, including email, digital, video, social media, direct mail, and marketing collateral. You bring design ideas to life in ways that motivate audiences to take action. You’re driven, accountable, curious and can’t wait to see campaign results so that you can outperform them in the next campaign. You can work efficiently under quick-turn timelines. You design within the brand, while expressing the brand in new and differentiating ways.

Campaign Design: Design and oversee the creation of visually compelling campaigns for various performance marketing channels, including social media, email marketing, display advertising, and more.
Takes initiative: Conceptual and strategic thinker
Performance Analysis: Collaborate with marketing analysts to interpret campaign data and optimize design elements based on performance metrics.
Brand Consistency: Ensure all marketing materials consistently maintain the MetLife brand image and message across all platforms.
Collaboration: Work closely with copywriters, creative leads, marketing and product teams to develop cohesive strategies and ensure alignment with overall business objectives.
Audience: Understand target audiences and tailor messages to resonate with their needs and preferences.
Time Management: Juggle multiple projects simultaneously, ensuring timely delivery and high-quality execution.
Stakeholder and Channel Interaction: Communicate effectively with internal stakeholders and channel partners to understand their needs, provide updates, and present creative solutions.
Trend Monitoring: Stay up-to-date with industry trends, emerging technologies, and competitive landscape to continuously refine and improve marketing efforts.

Skills & Requirements

What You Need to Success (Required Qualifications):

Experienced professional with 3-5 years in a similar role with an external agency or within a high-growth company
A strong portfolio showcasing a diverse range of work and demonstrated successful results
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, knowledge of UX and web design principles
Demonstrated creative thinking and creative concepting abilities
Ability to absorb data and translate insights into actionable strategies
Excellent interpersonal skills and a collaborative mindset
Keen attention to detail with a strong commitment to quality
Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
Flexibility to adapt to changing priorities and business needs; able to solve problems with a sense of urgency
Bachelor’s degree in design or related field preferred

Benefits/Other Compensation

This position is a contract/temporary role where Hays offers you the opportunity to enroll in full medical benefits, dental benefits, vision benefits, 401K and Life Insurance ($20,000 benefit).

Why Hays?

You will be working with a professional recruiter who has intimate knowledge of the industry and market trends. Your Hays recruiter will lead you through a thorough screening process in order to understand your skills, experience, needs, and drivers. You will also get support on resume writing, interview tips, and career planning, so when there’s a position you really want, you’re fully prepared to get it.

Nervous about an upcoming interview? Unsure how to write a new resume?

Visit the Hays Career Advice section to learn top tips to help you stand out from the crowd when job hunting.

Hays is committed to building a thriving culture of diversity that embraces people with different backgrounds, perspectives, and experiences. We believe that the more inclusive we are, the better we serve our candidates, clients, and employees. We are an equal employment opportunity employer, and we comply with all applicable laws prohibiting discrimination based on race, color, creed, sex (including pregnancy, sexual orientation, or gender identity), age, national origin or ancestry, physical or mental disability, veteran status, marital status, genetic information, HIV-positive status, as well as any other characteristic protected by federal, state, or local law. One of Hays’ guiding principles is ‘do the right thing’.
We also believe that actions speak louder than words.
In that regard, we train our staff on ensuring inclusivity throughout the entire recruitment process and counsel our clients on these principles. If you have any questions about Hays or any of our processes, please contact us.

In accordance with applicable federal, state, and local law protecting qualified individuals with known disabilities, Hays will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on the company. Any qualified applicant or consultant with a disability who requires an accommodation in order to perform the essential functions of the job should call or text 813.336.5570.

Drug testing may be required; please contact a recruiter for more information.

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