Longines
Since its creation in 1832 in Saint-Imier, Switzerland, Longines - the oldest registered trademark in the world - has played a pioneering role in numerous technological breakthroughs while displaying its elegance around the world.
Longines made history in the world of sports by introducing in 1912 the principle of an electric wire, which at the start and finish of a race, activated and stopped the timing mechanism. It has since been appointed official timekeeper for many international sports events, including many winter and summer Olympic Games. Longines has also been associated with the history of aviation and navigation. It timed, for instance, Lindbergh’s first solo flight across the Atlantic Ocean and, subsequently developed the Hour Angle watch according to a design drawn by Lindbergh himself.
Always in the forefront of technological innovation, Longines launched its first wristwatch in 1905, the world’s thinnest electromagnetic watch in 1960 and the world’s first cybernetic, electronic quartz watch - the Longines Ultra-Quartz - in 1969. The following year, the brand was the first organization in the world to use alphanumeric display for television in connection with the retransmission of a World Cup downhill skiing race in St. Moritz, Switzerland. In 1979, Longines collaborated with other watch brands to develop the "Feuille d’Or", the world’s thinnest quartz watch and 1984 saw the birth of the famous Conquest VHP (Very High Precision).
All Longines watch lines - Conquest, DolceVita, La Grande Classique or the brand’s latest creation "Oposition" - offer a unique combination of precision and elegance, elegance which is, as stated in the company’s advertising campaign, "an attitude". No wonder then that this campaign draws upon the charisma of two legendary film stars, Audrey Hepburn and Humphrey Bogart as well as of its new ambassadors, the actresses Aishwarya Rai and Tatiana Patitz and the car-racing driver Pedro Diniz, all displaying innate class and natural radiance.