Our Brands
Reckitt Benckiser has 5 core categories; Health & Personal Care, Fabric Care, Surface Care, Dishwashing and Home Care. It also has a North American Food Business and a small Pharmaceutical business.
Many people are often surprised at just how comprehensively we lead our categories and that is because we focus on a tight portfolio of high performing brands. They are household names that consumers around the world trust and love. Have a look at our portfolio of brands - This shows you the breadth of our reach, across our 5 Core Categories. We have a vast range of brands, but focus particularly on 18 Power Brands in our fastest-growing categories. Power Brands get the lion’s share of our investment: in terms of innovation, media spend and roll out. They generate the lion’s share of our net revenue. All of these Power Brands are market leaders, holding the no 1 or no 2 spot in categories around the world.
Key Facts
Health & Personal Care
- 25% of Net Revenues
- Dettol is the world leader in antiseptics bought for use at home.
- Veet is the world leader in depilatories.
- Nurofen is the No.2 Analgesic in Europe.
- Strepsils is the No.1 sore throat product outside the US.
- Clearasil is the No.1 anti-acne treatment.Key brands are Veet, Dettol, Clearasil Nurofen, Strepsils, Lemsip and Gaviscon.
Fabric Care
- 24% of Net Revenues
- Number one worldwide in Fabric Treatment and Water Softener categories.
- Key brands are Vanish, Spray 'n Wash and Woolite
Dishwashing
- 12% of Net Revenues.
- No.1 worldwide in Automatic Dishwashing.
- The key brands are Calgonit, Finish and Electrasol.
Home Care
- 14% of Net Revenues.
- Market Position - No.2 worldwide in Air Care, Shoe Care and Pest Control.
- The key brands are Airwick and Mortein.
Food
- 7% of Net Revenues.
- French’s is the leading brand of mustard in the world; its North American market share is more than 30%.
- Frank’s RedHot Sauce is the region’s number two hot sauce and Cattlemen’s Barbecue Sauce is the number one barbecue sauce in foodservice.
- The key brands are French's: Mustard, GourMayo, Potato Sticks, Fried Onions, RedHot, Worcestershire Sauce and Cattlemen's.
