About Us

Formed through the merger of Keynote Housing Group and Prime Focus Regeneration Group in April 2006, Midland Heart is one of the top ten housing and regeneration groups in the country and the largest based in the Midlands.

Every year we will invest more than £100 million in improving homes, building new ones and making many neighbourhoods more desirable and sought after places to live. We are passionate about communities and our vision is to create opportunity, enthuse residents and become one of the most efficient providers of affordable housing and community investment services.

Midland Heart is the group parent for three operating business units which serve its general needs, customers in Birmingham, outside of Birmingham and which serve a wide range of customers for care and support services. Each business has its own board, and has the flexibility to adapt to and reflect local circumstances and customer needs.

History

Midland Heart began in the 1920’s when, as Copec, it first became ‘passionate about communities’, improving slum housing in Birmingham and campaigning for clearance. Later, a range of other housing associations – Coventry Churches HA, Midland Area HA, Wolverhampton HA, and Birmingham Housing Trust were created as part of the response to the Shelter homeless campaign.

These associations, alongside others created in the 1970’s and 1980’s, such as Normid, Shape, Harambee/Black Star and HAMAC went through a series of mergers to create two large housing association groupings – Keynote based in Coventry and Prime Focus in Birmingham. These two groups then came together to form Midland Heart in April 2006.

About Community Investment

As a promoter of community investment, we want to understand and react to the needs of communities and neighbourhoods where we work.

Our work as a social business brings us into direct contact with many sections of society. This enables us to create collaborative partnerships with a range of organisations to produce better housing, help reduce crime, bring better health, better skills and better physical environments.