ABOUT US

H&M was established in Sweden in 1947. Today H&M sells clothes and cosmetics in 1,400 stores across 28 countries with more than 60,000 employees. The turnover in 2006 was SEK 80,081 million.

The business concept is "fashion and quality at the best price". H&M is aimed at everyone with an interest in fashion. Customers should always be able to find clothes and accessories at H&M for every occasion. The collections are extensive and new items come into the stores every day.

There are several different concepts for women, men, teenagers and children. The range includes everything from modern basics to high fashion reflecting the very latest international trends. The collections are supplemented by matching accessories, nightwear, underwear and cosmetics.

Corporate management is based at H&M’s head office in Stockholm. Stockholm is also where the main departments for design and buying, finance, accounts, expansion, interior design and display, advertising, communications, IR, HR, logistics, security, IT and CSR and environment are located. H&M does not have any factories of its own, but instead works with around 700 independent suppliers in primarily Asia and Europe.

H&M’s advertisements are created centrally in the marketing department in cooperation with external creative professionals. Our advertising has a great impact. We want to communicate a positive and healthy image and therefore use professional models with a mixture of styles, looks and ages.