Case Study: St Johns Ambulance

St. John Ambulance Campaign Site screen shot

View the St. John Ambulance campaign site:

www.hays.com/jobs/stjohnambulance

Scenario

The client was looking to recruit two strong key personnel to develop charity contributions and awareness across the county. Historically they had used the traditional means i.e. papers etc but with no real success so wanted to try something more innovative and effective without spending a fortune. The client wanted quality candidates to choose from without the price tag attached, whilst attracting candidates who would be willing to work for a charity in roles where they had never recruited previously.

Solution

We recommended a direct sales solution incorporating a campaign site and Top Job Gold together with job and candidate profiling for both roles. No offline ads were used on this occasion. We had recruited for many charities in the past but via the combined traditional/online route.

Result

194 applicants applied. Unfortunately the roles were put on hold due to funds being cut.

The client was very impressed with the service and quality as well as quantity of response. He would definitely use this process to recruit in the future.

Here is what the CEO had to say about the service provided:- “This turned out to be a perfect solution for us and even as first time users we found the whole online experience to be efficient and easy to operate. I was very impressed by the number of responses and the service received from the Hays Internet Services and Sales & Marketing executives.