Case Study: Matadoors
Scenario
Matadoors are a leading specialist manufacturer of an extensive range of high security doors for residential and commercial use, as an integral part of refurbishment and crime prevention initiatives.The recently launched UK office had kicked off to a great start and the time had come whereby Matadoors could increase their team and recruit an individual to focus specifically on developing sales.
The client had not been involved in recruitment in the UK previously which combined with the fact that it was a new role within a new UK based company meant it was essential they had as much exposure/brand awareness as possible.
Solution
Matadoors decided to use the Sales Direct model to recruit for the new “Sales Executive” post. The dedicated campaign site which was hosted on the front page of www.hays.com/sales provided Matadoors with fantastic exposure to all sales candidates coming through to Hays.com.
In addition to the campaign site they also ran a series of logo & branded adverts on external job boards to drive candidates through to the campaign site. Google was used as a “ Candidate Maximiser” once again driving candidates directly through to the www.hays.com/jobs/matadoors
The “Sales Direct” response management system provided Matadoors with a simple yet effective recruitment management tool. They could view, track or contact any candidate at any time meanwhile being provided with complete transparency over the success of their advertising campaign.
Result
Over 64 candidates applied of which 27 went through to the recruiter review stage and 10 were selected for interview.Five were requested for second interview and the successful candidates was offered and accepted the vacancy as “Sales Executive” within five weeks of running the campaign.
Matadoors were delighted with the response and quality of the candidates. Due to the fact that they will be increasing their sales team after 3 months they will be returning to use the “Hays Sales Direct” model.
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