Case Study: Dream Resorts
Scenario
After starting Dream Resorts just 10 months ago and due to rapid growth a fantastic opportunity for highly motivated sales individuals arose.
Dream Resorts had looked into two other candidate attraction options:(1) Offline advertising, they decided against this because of the limited exposure; limited number of applicants and high cost.(2) Traditional recruitment, they found this route too expensive and could not find quality sales people on recruiters database.
At first Dream Resorts were sceptical of using the Sales Direct approach due to the upfront cost. Dream Resorts wanted someone placed within a month but was concerned the sales direct process would be too drawn out.
Solution
They decided to go with the Sales Direct solution. The job was posted onto six external job boards which linked into a campaign page on www.hays.com/sales An email shot targeting relevant candidates on the Hays database was also used to drive candidates through to the site. This would give Dream Resorts the opportunity to target relevant candidates in the marketplace as well as get brand exposure, which they were really pleased about.
Result
Dream resorts had a total of 163 applications and interviewed 8 candidates.
Initially they were only going to employ 1 Sales Executive, but because of the number of quality candidates applying they decided to make 2 placements.
After using the Hays Sales Direct Model, Dream Resorts said they would definitely use the system when recruiting for future sales roles.
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