COVER FX launched in Harvey Nichols in June 2006. This UK launch followed an extensive rollout with Nordstrom that began only year earlier in the US. COVER FX is now launching in Dublin, Ireland.

Co-founded by Victor Casale, former partner and co-founder of internationally renowned M.A.C. Cosmetics and an icon in the fashion industry, COVER FX is a line of foundations, powders, bronzers and lip treatments that can be used on the most sensitive skin.

“Our success with Nordstrom in the US Market has been tremendous and we are so proud to begin our expansion into the European Market with Harvey Nichols,” said COVER FX co-founder and President Lee Graff.

''Five and a half years ago Harvey Nichols created a unique retail concept that housed cosmeceutical brands alongside natural skincare products, being the first environment of it's kind not only in the UK but also in Europe. Harvey Nichols seeks out trends; introducing and searching for what's new and innovative. For us, COVER FX is a natural extension to this. Having already delivered efficacious skin treatments and anti ageing products, our customers now want to concentrate on the perfect natural looking base for their skin,” says Daniela Rinaldi, Controller for Perfumery and Cosmetics.