Hays Candidate Attraction Solutions
Campaign Sites
Campaign Site
If you are seeking to promote multiple vacancies or higher-level appointments, then we would recommend our Campaign Site solution, which functions as a bespoke mini-website on hays.com. There are many benefits to this:
- It gives you a much broader platform to sell your organisation’s benefits
- You can expand considerably on the job type, person specification and sell the benefits of the job and your organisation in much greater detail
- This solution elevates the overall recruitment proposition and attracts a higher quality of interest from appropriately qualified and experienced candidates.
- Additional web advertising, e-shots and mailings are implemented to drive traffic to your dedicated site as part of the complete package.
- With our in-house web development & design team, this solution can be live and productive within five working days.
- Via your individualised URL (or web address), traffic is driven exclusively to your corporate profile, thus ensuring extra exclusivity of applicants.
All our campaign sites remain live for up to three months, as our experience has shown that candidates refer to the site for further information throughout the application/interview process. This is one of our most utilised services as it has proven time and again to deliver high calibre candidates for challenging assignments.
Microsite
We can build you a micro website, more commonly referred to as a microsite. This solution is particularly suited to our medium-sized and larger clients where they have longer term or continuous recruitment requirements for multiple vacancies across one or more disciplines and locations. Our clients commit to these for a minimum of 3 months and we have numerous examples of how beneficial these can be.
A microsite will give you a wide range of benefits including:
- Unlimited content - the key to a productive microsite is its ability to attract high quality candidates by giving in-depth detail. You can promote at length on the working culture & philosophy, benefits package, training programmes and future career paths available. Our experience shows that the closeness to fit and quality of applicants to your organisation rises considerably with the depth and quality of the information given here.
- Full Project Management – we project manage every aspect when creating a microsite by utilisng our in-house design & production team. We can follow your corporate guidelines or can build a bespoke solution. Our team script, design, build and maintain your microsite, including liaison with all relevant contacts, such as line managers, HR / marketing departments, compliance officers and external design agencies. We have extensive project experience having built hundreds of microsites for our clients.
- Multiple jobs & location database – each microsite contains a bespoke, searchable jobs database that can hold an unlimited number of jobs across different disciplines and locations. This includes detailed job descriptions, which we update for you at any time at no extra cost. We can add new vacancies or amend person specifications on your behalf as your needs change.
- Career Profiling - your microsite can also feature career profiles as case studies, giving profiles of recent recruits and established employees chosen by you. Our content editors carry out telephone interviews to put together case studies that give candidates a real-life reflection of what it's like to work at your company. Visitor statistics and feedback from candidates tell us these are highly effective ways of encouraging candidates to apply for an advertised job.
- Flexible content – all microsite content can be changed as your requirements alter, ensuring you get the most out of it. For instance, case studies can be added, changes in corporate information reflected and new roles incorporated into the site.
- Search Optimisation - by tagging each page this also assists in web optimisation enabling your organisation’s jobs to be found more prominently on the major search engines by jobseekers.
- Hays.com homepage profile – all our client microsites are automatically given homepage prominence with a logo’d link to your site. The job sector homepages of hays.com receive the most visitors and give your organisation the profile it deserves.
- Response analysis – each page and job of the microsite is individually tagged to give you clear metrics of your site’s performance. Decisions on whether to alter content, feature different jobs types more prominently among other changes can be made based on real facts & figures.
