Hays Candidate Attraction Solutions
BCA
Client: BCA
Date of campaign: Mid March-mid July 2007
Job(s): Copywriters, designers, merchandisers, finance directors, lawyers
Salary(ies): £35k
Specialisms: Accountancy & Finance, Purchasing &Supply, Retail, Sales & Marketing, IT, Legal, Office Support
Scenario
The Book Club Associates (BCA) part of the Bertelsmann Group (which includes Channel 5, Random House,Talk Back TV) moved their Head Office teams Greater London House (Kentish Town) to Groundwell in Swindon in June of 2007. BCA needed some assistance and solutions in order to place candidates over eight Hays divisions. It was vital that skilled and talented candidate were sourced within tight timeframes to ensure business continuity and productivity were maintained. There were a number of different job positions that needed to be filled- ranging form copywriter, designer and merchandiser to finance director and lawyer. Hays Retail developed a relationship with BCA after sourcing a Product Life Cycle Analyst to work within their Product Development Team and on the back of this placement we were approached and subsequently awarded sole supplier status for the whole relocation project.
Solution
A seven-page campaign site was developed, detailing local amenities in Swindon to attract those new to the area, with two pages dedicated to the application process- one for online forms and one for candidates to speculatively apply for the departments they are interested in by providing emails to the managers in each department. The project involved a campaign site combined with on and offline marketing of the roles to ensure BCA was branded as a dynamic employer and attracted candidates from across the UK. A dedicated account manager based on their site helped oversee the recruitment process and. A number of multiposts were used using different job boards such as BrandRepublic and SimplyMarketing for the creative positions.
Result
Around 60 placements including copywriters, designers, lawyers and HR and purchasing managers were made. There was a massive amount of response, with over 550 applicants just online. BCA and Hays were pleased with the results and there is now a basis for a good ongoing working relationship.
