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Digital transformation: can you think like a startup?

Posted David Brown, Executive Vice President, Veredus | Hays on Friday, Sep 18, 2015

Thinking Like A Startup Blog GraphicMany of the organizations demonstrating top company cultures today were tech start-ups once. Now established /traditional organizations are looking to emulate start-up culture, policies and procedures. According to Jacky Carter, Group Digital Engagement Director of Hays, it’s not just “about making the current, outdated processes faster.” The shift in thinking needs to be away from digital transformation and more towards transformation that is enabled through digital technology.

Thinking like a startup requires some openness and collaboration across many teams IT, marketing and operations – everyone has to be prepared to think in a new way. And the structure of the business, the processes and service or products offered to customers is all on the table. It is pretty easy to get dragged into improving what’s already there. For projects one should ask “if we were a startup, how would we do things?” Certainly keeps the agility and creativity moving, plus it keeps an eye on what other people might think of developing, whether or not they consider themselves competitors; ideas – and threats – can come from any quarter.

One key takeaway is that it’s not just about doing what you already do, only better. Yes, IT needs to be agile and prepared to test and learn, marketing needs to think about data driving decisions and operations needs to ask customers what they’d really like. And yes you need the right leadership that is prepared to put the right talent (not easy to find) in the right roles to facilitate this change. But fundamentally it’s about re-thinking what your organization does, why and how. Then using some excellent digital technology to help make the magic happen.

Do you have the right people on board to kick start your company’s digital transformation? Contact your staffing expert in IT to start building your digital dream team.


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